I will get you, Nabisco commercial!
Has anyone seen the witty new commercial for Nabisco 100-calorie snack packs that features a group of women in a conference room? They all go around introducing themselves - one says, "Hi, I'm full." Then "I'm stuffed." Others follow:
"I'm on a diet."
"I can't tear myself away from the vending machine."
Etc.
Finally, the camera focuses on a woman who, smiling, pops open her 100-cal pack of Oreos and announces "I'm Susan." The tagline: Don't let your snacks define you.
I chuckled when I saw this ad because it is so true that we women often describe ourselves by how we feel about our bodies or what we've eaten that day - it can easily supercede our own identities.
Of note: When I called Kraft to request a transcript of the commercial (it came on TV so quickly, I didn't have time to write everything down word-for-word), a media person sent my name to someone in the legal department, who sent me a strangely evasive email about how the company can't send me the words to the ad but it will be playing throughout the month of Septemeber on a variety of women-friendly channels. Really?! I never woulda guessed!
Why so covert, Kraft?
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